With the #CallBrussels campaign, visit.brussels aims to convince tourists that Brussels is still a destination of choice
Thursday, January 7, 2016 — There has been a noticeable decline in the number of foreign tourists in the Brussels-Capital Region since the infamous ‘Brussels lockdown’. This decline has serious consequences, particularly for players in the tourist industry. visit.brussels is launching the #CallBrussels campaign in order to reassure tourists and to convince them that Brussels is still a destination of choice.
Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Yet life goes on, and the European capital is as packed as ever with tourist and cultural activities. With the international #CallBrussels campaign, visit.brussels aims to convince tourists intending to visit Brussels that there is no reason to revise their travel plans.
People well placed to reassure tourists
Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have…
In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists, who can choose which telephone box to call via the website www.call.brussels, and a webcam will film the surroundings. The interactions will be broadcast live on the website www.call.brussels.
The campaign will be followed by the international release of the video clips shot during the action, via social media and through the purchasing of media space on websites in priority countries.
A great opportunity for the people of Brussels to defend their Region
The people of Brussels are proud of their Region and are no doubt eager to re-establish the truth regarding the situation in Brussels. Through this action, visit.brussels gives them the possibility of expressing themselves on the topic and of revitalizing the economic life of Brussels by persuading tourists not to cancel their trip to the city. This campaign is carried out together with Toerisme Vlaanderen and Wallonie-Bruxelles Tourisme, which will relay the whole campaign via their international networks.
More information on the campaign is also available on the website www.call.brussels
Hello, it's me @Adele. How is life in BXL? #CallBrussels @visitbrussels @POLITICOEurope https://t.co/KCNNnhaChR https://t.co/keesqgDPuc— robert_tomasi 2016-01-08 13:47:39
#CallBrussels idée originale pour rassurer ceux qui auraient peur de #voyager à #Bruxelles! https://t.co/9hbfKo6wNI https://t.co/SCg8siivQY— Unsacsurledos 2016-01-08 07:53:39
#CallBrussels and talk to the cool #cats that scared away the bad guys! https://t.co/0nLCNUonGP #BrusselsLockdown https://t.co/GSZQ8XdDKo— BerlayCat 2016-01-07 20:15:53
Nifty idea from @visitbrussels. Tourists can call 3 payphones in city, chat to locals & ask questions #CallBrussels https://t.co/gLSEj1qjb9— ronanpbreen 2016-01-07 15:42:14
From #Brussels cats during terror threat, to the #CallBrussels campaign https://t.co/Ks93hkxqSR— jansulmont 2016-01-07 15:23:59
Brussels tourist office sets up phone boxes so people can #callbrussels to check city is safe/worth visiting https://t.co/nyBUZMPQbV— aoifewhite101 2016-01-07 15:20:35
Scared of visiting after #BrusselsLockdown? Ring someone who lives here! #CallBrussels campaign launches today https://t.co/ZrtKAE5Pib— chiara84 2016-01-07 13:37:06
With the #CallBrussels campaign, https://t.co/ekJCc74H2K aims to convince tourists that Brussels is still a https://t.co/IFqbe5u984— GCaraman 2016-01-07 13:15:23